This Saturday after my usual entertaining perusal of the football scores via BBC interactive, I happened to come across a seemingly moderately entertaining program called Who Dares Wins on BBC1, apparently their latest attempt at getting people to watch the National Lottery. Understandably, if I didn't have to work on a Saturday night in a bookies that only has terrestrial television... I wouldn't be watching... but fortunately I did, because comedy ensued.The concept of the show is for two teams to bid against each other to name answers to a particular question. Saturday saw the current champions go up against a mother and daughter combination. One of the topics that came up was 'Winners of the Champions League/European Cup'. I am ashamed to say that, I immediately assumed that the women had no chance insisting that, "They'll say Chelsea straight away and it's game over". I knew it was wrong of me to be so prejudice, however... I'm a gambler, and the odds were in my favour. They bid a very ambitious 13, something I doubt many people on the street could achieve. I pride myself on my footballing knowledge, and I would have found 13 a struggle.
They started well, "Manchester United... Inter Milan... Barcelona..." but then I was proved right, "Chelsea".
Now as amusing as this is, it also refers to a serious issue. The idea of a large club is no longer based on its traditional fan base and history. We often hear that Tottenham Hotspur are a large club... but modern day fans, those that have come out of the woodwork... women and children... will question this. The majority of 'new fans' will not even know of the long names that our football clubs have derived from. Why are Tottenham referred to as Spurs? Because of the Hotspur suffix. Why are Crewe referred to as The Alex? Because of the Alexandra suffix.
Tottenham are a great example, they do not have a large stadium, they have had little to no recent success, and recently have been forced into selling their best players. What does the new fan think of a club like Tottenham? A club with such a rich history, and reputation for good football, and a large football community.
Whereas Chelsea... they have little to no history. Their fan base is predominantly fair weathered... or foreign... benchmarking the same marketing success that brought Manchester United a billion fans worldwide. But it is there modern day success, buying League titles and FA Cups that leaves a false impression about Chelsea being a big club. Let's not forget that, Chelsea were a side itching to get into G14, the group of the biggest clubs in Europe, without success.
Referring back to clubs that have won the Champions League/European Cup... Roman Abramovich has bankrolled Chelsea's domestic success with apparent unlimited funds (buying Shevchenko for £30m to give him away for nothing two years later?!)... but Abramovich has only ever been after one prize, and that is to become the Kings of Europe.List of European Champions League/European Cup Winners
Real Madrid 9
AC Milan 7
Liverpool 5
Ajax of Amsterdam 4
FC Bayern Munich 4
Manchester United 3
FC Barcelona 2
SL Benfica 2
Juventus 2
FC Internazionale 2
Nottingham Forest 2
FC Porto 2
Aston Villa 1
Borussia Dortmund 1
Celtic 1
Hamburg1
Feyenoord Rotterdam 1
Olympique de Marseille 1
PSV Eindhoven 1
Red Star Belgrade 1
Steaua Bucharest 1






























