WAGGs (Wives and Girlfriends/Gays)

When Roy Keane singled out the 'prawn sandwich' fans at Old Trafford for not being real fans, he was saying exactly what everybody else had been thinking.

When Roy Keane went on MUTV and slated some of the club's lesser players, like Darren Fletcher and Kieron Richardson, for not putting in 100% effort, he was saying exactly what everybody else had been thinking.

Now, Roy Keane has commented on the effect that WAGGs (second G added for comical effect) are having on players' careers. Tell me... is he not saying what everybody else has been thinking?

"These so-called big stars are people we are supposed to be looking up to. Well, they are weak and soft.

"If they don't want to come because their wife wants to go shopping in London, it's a sad state of affairs."

His comments were not in the same scale as those of his Old Trafford era. Keane was merely making a point of how difficult it is to attract players to Sunderland. Let's be fair... who wants to move to Sunderland? Wigan have had the same problems. A northern club with ambition, plenty of money to support that ambition, but nobody wants to live up north. It's cold.

Keane's comments were clearly not against WAGGs wanting to live in London (although the media have seemed to hype this part up, even to the extent of the story appearing on The Friday Night Project). His frustration is with players not taking up the challenge of turning Sunderland into a dominant force, in favour of keeping their wives happy.

No-one is looking to break up families... but Keane is looking for players with the same kind of passion and ambition that he had when he was a player looking to turn Manchester United into a dominant force.